I work with clients to tell authentic stories to targeted audiences.

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I take an agency approach without the agency overhead. To me, crafting video content is about creative problem solving more than anything, and that’s the part I like the most. I help clients define their message, audience, and constraints, and then determine what sort of format fits best.

So I wear a couple of hats usually – on the one hand, working with clients to craft the creative approach, and on the other hand, working with creative teams to produce the video(s), making sure that the creative vision is properly reflected in the final product. 

I take a very process-based approach. I’m a PMP-certified project manager, so I leverage project management tools and principles to ensure the three-legged stool of creative projects (quality, cost, time) stays well balanced. But I also know when to flex – video projects are not widgets, and nothing ever lands in exactly the form envisioned at the beginning. That’s what keeps things interesting!

Let me know about your project. Tell me about your audience and your message, and then let’s work together to make the impact you want. The best number to reach me at is email: millardmichael at gmail. 
 

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